delicious by ms read, kuala lumpur
concept: the goal was create an identity thats independent from its mother company, Ms. Read, a plus size boutique. an identity thats young, vibrant and promotes healty eating. a cafe atmosphere thats refreshing and calm like those of seaside cafe's and restaurants, breezy and inviting. another aim was to bring the natural environment (flaura and fauna) into the cafe for a more relaxed ambience.

solution: a 'look and feel' was developed which included a vibrant colour palate that translated into an identity, menu, placemats, stationery and large scale graphics. applications and decorative items such as ads, flyers, buntings and billboards, coloured coordinated cushions and large white birdcage lamps regular expand the visual repertoire of the corporate design.

more on delicious in interior section.
identity
stickers + call cards
store graphics + placemats
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