real boutique, kuala lumpur
concept: real is a younger version of and by Ms. Read that caters to their younger plus-size clientele. the goal was to create a totally new identity that truly represents the boutique in all its plus-size glory.

solution: a new 'fuller' type and logo was developed in place of the old 'skinny' one. a series of wallpaper and environmental graphics were also created using elements from the brand's logo. the interior of the boutique was also given a facelift and during refurbishments, hoardings were adorned with the new graphics and the store's rebranding word play.

more on real boutique in interior section.

identity
rebranding campaign
wallpaper + environmental graphics
interior
suggestion & mailing list card
tags
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